Inside ABC-MART Philippines’ Digital Makeover: How Allyko and Salesforce Built Connected Commerce
When ABC-MART, one of Japan’s most recognized shoe and sport retail brands, decided to expand into the Philippines, it planned to launch both physical stores and a digital commerce channel at the same time. This marked its first presence in the country.
Introduced in the Philippines by Sonak Group, the expansion represented a major milestone in the brand’s global growth. To make a powerful digital debut, Sonak Group partnered with Allyko and Salesforce to build an Omnichannel commerce platform for ABC-MART that delivers speed, personalization, and scalability.
This collaboration created the connected backbone of ABC-MART Philippines, enabling a unified customer experience powered by Salesforce Commerce Cloud, MuleSoft, Service Cloud, Marketing Cloud, and OMS integration, all orchestrated and optimized by Allyko.
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The Beginning: Laying the Omnichannel Foundation for Market Entry
The launch of ABC-MART Philippines opened a new chapter for retail innovation in the country. Supported by Sonak Group’s enterprise strength and experience as a leading sport distributor in the Philippines, the initiative combined strategic vision and world-class technology to deliver impact.
Allyko was responsible for architecting and delivering an Omnichannel Salesforce-powered digital commerce platform that matched ABC-MART’s international standards while connecting online and offline touchpoints. The result was a high-performing, scalable foundation designed to support long-term growth and future brand expansion.
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Allyko’s Mission: Building the Digital Core
As Sonak prepared ABC-MART’s retail entry, Allyko took charge of building the brand’s first Omnichannel commerce experience for the Philippines. Our mission was to create a Salesforce architecture that could scale with ABC-MART’s growth, ensuring smooth integration between commerce, service, loyalty, and order-management systems.
Our Solution Included:
The Challenge: Delivering Excellence Within Four Months
The challenge was to deliver a complex, multi-storefront digital ecosystem within an ambitious four-month timeline. The project required balancing ABC-MART’s global brand design standards with the technical capabilities of Salesforce to achieve a seamless, high-performance experience.
A single platform needed to support two sub-stores, ABC-MART Grand Stage and ABC-MART Philippines, each offering distinct experiences and a shared architecture. Aligning design, development, and integration in such a short timeline demanded precision, collaboration, and disciplined execution.
Story Behind the Screens
The success of ABC-MART Philippines reflects the coordination of people, process, and technology. The platform was built around one objective, creating a consistent and engaging experience across every customer interaction.
Salesforce’s multi-cloud ecosystem, integrated through MuleSoft, unified data from commerce, service, marketing, and loyalty channels. Real-time synchronization supported stronger engagement and operational efficiency.
Through Salesforce Marketing Cloud, customers received relevant communication and updates throughout their shopping journey. Service Cloud empowered support teams with real-time insights, and Einstein AI improved product relevance for shoppers.
The result is an enterprise-grade solution where every touchpoint feels intuitive, efficient, and connected within one Omnichannel environment.
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The Results: Fast, Scalable, and Customer-Centric
ABC-MART’s Philippine debut combined physical and digital channels to deliver a unified Omnichannel customer experience, powered by Salesforce and implemented by Allyko.
Key outcomes:
Lessons for New Market Entrants
For brands entering new markets, a digital-first Omnichannel foundation is essential. ABC-MART’s success shows:
- Choose a scalable cloud-based commerce platform like Salesforce.
- Design your integration model early using MuleSoft.
- Automate feedback and engagement through Marketing Cloud.
- Treat loyalty as a connected, real-time currency.
- Keep governance agile and transparent.
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The Allyko Advantage
At Allyko, we help global and regional brands build connected Omnichannel ecosystems that drive measurable growth.
Why Brands Trust Allyko:
FAQ’s
Yes. The brand, introduced by Sonak Group, launched both its physical stores and its online channel for the first time.
Salesforce Commerce Cloud, Service Cloud, Marketing Cloud, MuleSoft, and OMS integration.
Customers earn cashback during purchases and can redeem it across online and in-store transactions.
Einstein AI analyzes behavior and recommends trending products shared through newsletters and campaigns.
Yes. The architecture supports new countries, currencies, and languages while maintaining centralized control.
A Question for You
If your brand entered a new market today, could your digital platform deliver loyalty, personalization, and true Omnichannel engagement from day one?
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Partner with Allyko
Your next digital transformation starts with a conversation. Whether you are launching a new brand, unifying channels, or improving customer experience, Allyko delivers the strategy, technology, and execution that drive measurable results.
Ready to accelerate growth?
- Schedule a discovery session with our experts.
- Learn how our Salesforce multi-cloud and OMS solutions can transform your business.
- Let us design a roadmap that delivers measurable success.
Email Us: inquiries@allyko.com | Website: https://allyko.com | Let’s Connect: https://allyko.com/contact-us/